Charleston Gazette Op-Ed 1/29/14

Whether we realize it or not, right now we’re seeing what happens when one leg of the Triple Bottom Line is broken.  We all understand a company’s “bottom line.”  Indeed, Freedom Industries must be well aware of this common business phrase.  But when we only consider the financial bottom line in decision-making (Economy), we leave the other two legs of Equity and Environment potentially damaged. Economy, Equity and Environment – the “three E’s” making up the Triple Bottom Line.  Also think of it in terms of the “three P’s”: Profit, People, Planet. We’re sold different stories regarding what our priorities…

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